Night view of the US built from H3 hexagons, with fan-base markets glowing gold

viamedia.ai

Geo-Graph media kit · Gold Cup

Follow
the fans.

Local media that moves with each fan base, built to sit on top of Modelo’s Gold Cup plans.

Prepared for Modelo · Constellation Brands · Use the arrow keys or the bar below to move through it

US map of H3 hexagons with Mexico fan bases in teal, Central American in blue and Caribbean in orange

The opportunity

Every fan base lives somewhere specific.

Los Angeles

Phoenix

Dallas

Houston

Chicago

Atlanta

DC

New York

Miami

Mexico

Los Angeles, Bay Area, Phoenix, Dallas, Houston, San Antonio, Chicago, Atlanta

Central America

Washington DC, plus neighborhoods inside Los Angeles, Houston, New York and Miami

Caribbean

New York, Miami

Real H3 cells at national scale. Fan-base concentrations are illustrative.

Satellite view of greater Houston with teal Mexico and blue Central American fan cells

Zoom in · Houston

Inside a market, fans live in neighborhoods.

Geo-Graph buys the H3 cells where each fan base actually lives and watches, not the whole DMA.

Mexico fan cells

Central American fan cells

~5 km²

Each H3 cell at this zoom

Northside

East End

Pasadena

Gulfton

Alief

Replay · 2025 Gold Cup Live

Spend follows the teams still playing.

Group stage16 teams

Round 2025 dates

What happened

Fan bases in play

Where the budget goes vs. last round

Real 2025 results. Budget shares come from an illustrative fan-base model plus a host-city boost.

Final · July 6, 2025 · NRG Stadium Live

Mexico vs. USA, played in Houston.

H3 res 8 · ≈0.74 km² per cellT−48h

Matchday moment

Layers

Fan-index threshold 100 = metro average

160

0cells targeted

0km² of the metro

0avg. fan index

Fan index, bar and grocer locations are illustrative. A live plan loads Modelo’s account lists and Viamedia audience data into the same cells.

Block-level satellite view of Miami with small H3 hexagons around Little Haiti, Allapattah and Little Havana

How Geo-Graph works · Miami

Precision down to a few city blocks.

01

Neighborhood hexes

Built on Uber’s H3 grid, down to cells of about 0.1 km².

02

See it before you spend

Reach, density and footprint validated per cell before a dollar goes out.

03

Weighted to the point of sale

More weight on cells around bars and grocers where Modelo is poured and sold, 21+ throughout.

Local CTVAudioDOOHSocial

Little Haiti

Allapattah

Little Havana

How it fits

Your Gold Cup sponsorship sets the stage. Geo-Graph takes it to the neighborhood.

Nothing gets replaced. We add local weight where each match matters most to your distributors.

Beyond the Gold Cup

The Gold Cup is one example. The same approach works for any moment, place or audience.

Moments

Tournaments, playoffs, Cinco de Mayo, holidays

Locations

Bars, grocers, convenience stores, distributor territories

Audiences

Fan bases, communities, alumni, club markets

Conditions

Local events, concerts, weather